Which generation of social media in Türkiye

In a study conducted in Türkiye, people over the age of 65 facebook and the youngest generation spent more time on Instagram.

The results of Arda Piar’s Marketing Research Research Company’s internet user research conducted on a thousand 100 people according to generations in Türkiye were announced.

According to the study, Baby Boomer belt, who is over 65 years of age, uses 57.6 percent of the internet in the follow -up of social media. The most used social media application used by this group with 89.7 percent facebook.

Young people, who are called as Generation Z, use the Internet to spend time on social media with a rate of 74.6 percent. The most preferred social media application of the Z generation is Instagram with 79.9 percent.

In the last week of March, users to the question ‘for what purpose do you use the Internet’; Social media tracking, searching, watching videos, online TV/newspaper tracking answers.

One of the most prominent issues in the study was that citizens over the age of 65, which is expressed as a Baby Boomer Generation, used the Internet to follow up social media. Born between 1946-1964, 57.6 percent of the generations use the Internet in social media follow-up. This ratio was 47.6 percent in the X generation, 44.7 percent in generation Y and 45.4 in Z generation. With the research, he revealed that people of different generations exhibit similar behaviors while using the Internet.

Generation x is searching

The proportion of those who use the Internet to search for 39.7 percent in the X generation, 34.3 percent in the Z generation, 32.9 percent in generation Y and Baby Boomers was 26.5 percent. ‘For what purpose do you use the Internet the most?’ While the generation Y answered 15.7 percent of the video, the Baby Boomer belt answered 7.8 percent to follow online TV/newspaper.

Grandfather facebook, grandchildren use Instagram

‘Which social media channels do you use?’ The highest response to the question with 89.7 percent Baby Boomers generation as Facebook. This generation was followed by generation X with 83.3 percent, 81.7 percent and generation Z with 72.3 percent.

The same question answered Instagram at the rate of 79.9 percent of the Z generation, while the Z generation replied 64.8 percent twitter, 22.8 percent Tiktok, 13.4 percent as Snapchat. The rate of generation Y, which stated that it uses Linkedin, remained at 4.3 percent.

Be online to spend time

“For what purpose do you use social media channels,” the question of 66.2 percent of the Z generation answered the interaction interaction. 38.6 percent of the Z generation (new friends/ social environments), 12.5 percent of the brand follow -up of the brand follow -up replied.

56.1 percent of the same Z generation ‘entertainment’ answer, while “spending time” rate of 74.6 percent, the rate of those who say playing games was 14.6 percent. 73.8 percent of this question Y generation ‘Agenda follow -up’ replied.

They buy content

In the research, “Do you buy mobile / online content for fees,” 65.9 percent of the Z generation, 18.4 percent of the X generation, 16.1 percent of the Y and 5.1 percent of Baby Boombers’ replied ‘yes’.

Scale is very wide

‘What content do you pay for money?’ The question of 38 percent of the Z generation downloading music, 48.7 percent of the game, 29.4 percent of the online film/ series watching, 35 percent of the film download. 86.6 percent of the X generation X, 79.4 percent of Baby Boombers in the form of mobile application answered.

We are doing shopping

In the study, “Do you shop online,” the question of 64.4 percent of the Z generation, 46.5 percent of generation Y, 49.7 percent of the X generation and Baby Boomers generation 39.4 percent ‘yes’ answered.

“Which category do you shop more” question 66.6 percent of the Z generation clothing/shoes/accessories, 39.5 percent entertainment, 11.4 percent of the game response gave the answer. 45.3 percent of the Y generation Y to this question, electronic vehicles, 22.6 percent of the mother/baby/child answered.

We want confidence in shopping

Users answered the question, kai Which of the following is one of the important elements for you when shopping from websites ”. 89.4 percent of the Z generation gives the answer to this question, while 56.7 percent discount and campaigns, 44.5 percent delivery speed, 55 percent of the website, 40.8 percent of the product variety, 16.4 percent suggestion/recommendation, 21.1 percent of the promotions and gifts are important. Baby Boomers 43.3 percent of the same question highlighted the option of payment at the door.

Generation Z follows brands

‘Do you follow the brands in social networks?’ In the form of 58.8 percent of the Z generation, 38.6 percent of generation Y, 38 percent of the X generation and Baby Boomers 26.6 percent of the ‘yes’ replied.

Discounts are followed

28.9 percent of the Z generation responds to the question “Which is the reason for following brands in social networks ,, while 45.9 percent answered 45.9 percent discount / campaigns / promotions. The generation Z gives the Belt Z generation responded from the brand at the rate of 34.6 percent, while 39.9 percent of Baby Boomers explains that my trust /brand is honest.

We go to the arbitration committee

‘Which channels would you forward your information, requests and complaints about brands?’ 63.6 percent of Baby Boomers to the question in the form of the consumer arbitration committee answered the application. The same question was given to 37.7 percent forums, 23.6 percent of the corporate website, 36.1 percent of the social networks by tagging brands by tagging the share was given.

33.7 percent of the generation Y gave the same question the complaint sites, while the rate of corporate call centers was 38.3 percent.

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